Regardless of what the critics are saying, search engine optimization (SEO) is a still crucial part of your marketing strategy. But there’s no denying that it can be a complicated task to handle. Trying to figure out page rank, keywords and other SEO elements can be a confusing and at times … Read more about 7 Essential SEO Tools You Should Know About
Marketing automation has been steadily on the rise for the past decade, with 49% of companies now implementing it according to Emailmonday. What is marketing automation, how does it work, and should you be using it? Marketing automation defined As your business grows, marketing remains paramount, … Read more about What is Marketing Automation?
The internet has made it easier than ever to learn about the latest marketing tactics and trends. And there are perhaps few better resources for the marketing community than Twitter. If you want to find insightful tips in 140 characters or less, links to useful articles, and more, Twitter should be … Read more about 24 Marketers You Should Follow on Twitter
Your website is the face you present to your customers in the digital age, for better or for worse. If your website is visually appealing and easy for customers to navigate, you probably won’t have much trouble snagging sales and turning your web presence into a veritable … Read more about 5 Easy Website Usability Tips to Implement Today
When it comes to establishing a successful digital presence, quality visual content is one of the best ways of generating attention for your brand. Not only is well-crafted visual content a great way to increase engagement from your target audience, it can also help improve your website’s SEO. And … Read more about Why Infographics Are Essential for Your Content Marketing Efforts
Do social media contests still work? If executed correctly, then yes! In fact, brands have been successfully using contests for ages. But there's a right way and a wrong way to launch them. Which side are you on? If your business is struggling to attract new customers through more … Read more about Everything You Need to Run an Awesome Social Media Contest
These days, Google and other search engines are putting more emphasis than ever before on the value of quality content. While backlinks and using the right keywords are important ranking factors in Google’s algorithms, so is providing your site’s visitors with material that is informative, … Read more about Why Quality Content is Still the Key to Blogging Success
You obviously know just how important having a strong social media presence is to your brand and your business. But are you taking the necessary steps to plan, organize, and schedule your content on a social media editorial calendar, or are you just going with the flow? In this article, I'll … Read more about 6 Useful Social Media Editorial Calendar Tools