Test ideas come at you fast. You could be shopping at your favorite ecommerce site or reviewing a recent analytics report, and before you know it you have a new testing idea. The problem is the more testing ideas you get, the more difficult they become to manage. Testing prioritization makes your testing more efficient.
The new year always seems rich with opportunity, especially in the world of marketing. Of the many marketing goals you may have set for 2017, few are more important than your ability to get more website traffic. While it stands to reason that driving web traffic will generally result in more conversions and sales for your
Social media is a crucial part of any digital marketing campaign. After all, Facebook, Twitter, Instagram, and other social platforms serve as an excellent—and affordable—way to spread awareness of your company and build an appealing brand image that draws in new customers. But getting the most out of your social media efforts isn’t always easy.
In the marketing world, we tend to focus a lot on what happens during the conversion funnel—getting people who have clicked through to your landing page to turn into paying customers. But as valuable as it may be to have a killer landing page, what sometimes gets overlooked is the process of getting people to
At the end of the day, your website is only as good as its ability to convert potential customers into sales and leads. Whether the end goal of your website is to get customers to purchase a new product, sign up for a software demo, or fill out a request to learn more about your service,
You obviously already know about YouTube and maybe even Vimeo for video hosting, but have you heard of Wistia? They’ve been rocking the conversion rate optimization community for quite some time by providing a fresh approach to video hosting for businesses. In fact, there are several specific ways in which Wistia can help you increase your on-site video views and
The marketing world is fast-paced and constantly changing, often requiring loads of work to be completed under tight, last-minute deadlines. And while this can be stressful, it’s not necessarily a problem if you can still chug along, putting out content at a steady clip. But what happens when that flow of ideas comes to a
These 5 under-the-radar marketing tools can help you take control of your digital marketing and get better results for your brand.
