The rise of digital marketing has introduced a multitude of new opportunities—and new challenges—for brands big and small. These challenges can become even more overwhelming if you don’t have a large staff to support your digital marketing initiatives. So how can you make the most of your … Read more about 5 Marketing Tools You Might Be Missing
Writing. For some lucky individuals, it comes naturally, but for the rest of us…well, let’s just say we could use a little extra help. The thing is, the ability to write well is more important than ever these days, thanks in large part to the rise of content marketing. And to really do well in the … Read more about 5 Essential Writing Resources for Content Marketers
Recently, Facebook partnered with developers and major news and media sources to create a new feature that makes the sharing of articles even easier and more effective for publishers. This feature is called Facebook Instant Articles, which provides instant access of articles to users without the … Read more about Getting Started with Facebook Instant Articles
Regardless of what the critics are saying, search engine optimization (SEO) is a still crucial part of your marketing strategy. But there’s no denying that it can be a complicated task to handle. Trying to figure out page rank, keywords and other SEO elements can be a confusing and at times … Read more about 7 Essential SEO Tools You Should Know About
Marketing automation has been steadily on the rise for the past decade, with 49% of companies now implementing it according to Emailmonday. What is marketing automation, how does it work, and should you be using it? Marketing automation defined As your business grows, marketing remains paramount, … Read more about What is Marketing Automation?
The internet has made it easier than ever to learn about the latest marketing tactics and trends. And there are perhaps few better resources for the marketing community than Twitter. If you want to find insightful tips in 140 characters or less, links to useful articles, and more, Twitter should be … Read more about 24 Marketers You Should Follow on Twitter
Your website is the face you present to your customers in the digital age, for better or for worse. If your website is visually appealing and easy for customers to navigate, you probably won’t have much trouble snagging sales and turning your web presence into a veritable … Read more about 5 Easy Website Usability Tips to Implement Today
When it comes to establishing a successful digital presence, quality visual content is one of the best ways of generating attention for your brand. Not only is well-crafted visual content a great way to increase engagement from your target audience, it can also help improve your website’s SEO. And … Read more about Why Infographics Are Essential for Your Content Marketing Efforts