Learn how to design, test, and optimize landing pages that convert.
Image by Mudassar Iqbal from Pixabay The UX trends of 2020 are unlike those from years before—users now require more value when they browse websites, and this is driving the development of company sites. We look at the biggest trends of 2020 that web developers need to know of when developing … Read more about 2020 UX Trends Web Developers Need to Know
When you fail to measure how powerful your brand’s presence is in today’s organic channels correctly, you will face challenges with ranking. To manage it perfectly, you must execute a SWOT analysis for your website. This is the space where you will feel the need of a robust SEO platform. Earlier … Read more about 6 Features Every SEO Platform Should Incorporate
Once you’ve covered the non-negotiable social platforms and optimized your Google Ads strategy, what’s a good next move for growth? Quora — the knowledge-sharing platform where users ask and answer questions on an endless number of topics — is a solid bet. The website … Read more about How to Use Quora for Marketing
There are an overwhelming number of lead generation strategies that can be utilized, but which top 3 would you choose if you had to just hit the ground running? In this article, we'll cover some of the best strategies, but as with every marketing topic, the devil is in the details. It's all about … Read more about The 3 Most Important Tactics for Generating More Leads
A high converting landing page can be the difference between success and failure for an online business. Excellent landing pages make a particular difference to product launches and software promos. I’ve personally been involved with product launches that have netted hundreds of thousands of dollars … Read more about Landing Page Design: 5 Lessons Learned From $3 Million in Product Launches
Direct-to-Consumer (DTC) companies are the gold standard of growth marketing today. Dollar Shave Club, Warby Parker, Casper, and a zillion other brands have mesmerized us with their effortless growth. New brands sprout up every day and reach tens of thousands of customers in a blink of an eye. … Read more about Marketing like a DTC: Purpose, Storytelling, and First-Party Data
There’s no denying that when it comes to social media marketing, Facebook continues to be the top dog on the web. Even as other platforms like Instagram and Snapchat gain popularity, it’s hard to argue with the appeal of 2.07 billion active users from all over the world who use Facebook each … Read more about How Facebook Analytics Can Improve Your Social Media Engagement
Are you in the process of creating a landing page, but have no idea what the fundamentals of writing effective copy are? No landing page is complete without persuasive copywriting and without it your conversion rate could be taking a serious hit. Nobody is born with copywriting skills and with … Read more about How to Write Landing Page Copy
