Learn how to design, test, and optimize landing pages that convert.
There are an overwhelming number of lead generation strategies that can be utilized, but which top 3 would you choose if you had to just hit the ground running? In this article, we'll cover some of the best strategies, but as with every marketing topic, the devil is in the details. It's all about … Read more about The 3 Most Important Tactics for Generating More Leads
A high converting landing page can be the difference between success and failure for an online business. Excellent landing pages make a particular difference to product launches and software promos. I’ve personally been involved with product launches that have netted hundreds of thousands of dollars … Read more about Landing Page Design: 5 Lessons Learned From $3 Million in Product Launches
Direct-to-Consumer (DTC) companies are the gold standard of growth marketing today. Dollar Shave Club, Warby Parker, Casper, and a zillion other brands have mesmerized us with their effortless growth. New brands sprout up every day and reach tens of thousands of customers in a blink of an eye. … Read more about Marketing like a DTC: Purpose, Storytelling, and First-Party Data
There’s no denying that when it comes to social media marketing, Facebook continues to be the top dog on the web. Even as other platforms like Instagram and Snapchat gain popularity, it’s hard to argue with the appeal of 2.07 billion active users from all over the world who use Facebook each … Read more about How Facebook Analytics Can Improve Your Social Media Engagement
Are you in the process of creating a landing page, but have no idea what the fundamentals of writing effective copy are? No landing page is complete without persuasive copywriting and without it your conversion rate could be taking a serious hit. Nobody is born with copywriting skills and with … Read more about How to Write Landing Page Copy
From managing your to-do list to tracking your daily fitness routine, technology has allowed us to quickly automate and manage many parts of day-to-day life. And for marketers, the wide range of marketing automation tools now available can help you make your job simpler than ever before. As … Read more about 4 Tools to Help You Automate Your Marketing
Before we explore the reasons why Conversion Rate Optimization (CRO) matters, we need to understand what it is. In simplest terms, CRO increases the conversion rate of your site or landing page. An element is optimized and the performance of that optimization is measured. Now that we have an … Read more about Why Conversion Rate Optimization Matters
There’s little doubt that video content can be a great asset to your digital marketing efforts. After all, many people are visual learners by nature, and the data behind digital marketing statistics tends to support the power of video marketing. When three-fourths of “online video viewers” state … Read more about 3 Common Digital Video Marketing Mistakes and How to Avoid Them
