Learn how to design, test, and optimize landing pages that convert.
Direct-to-Consumer (DTC) companies are the gold standard of growth marketing today. Dollar Shave Club, Warby Parker, Casper, and a zillion other brands have mesmerized us with their effortless growth. New brands sprout up every day and reach tens of thousands of customers in a blink of an eye. … Read more about Marketing like a DTC: Purpose, Storytelling, and First-Party Data
There’s no denying that when it comes to social media marketing, Facebook continues to be the top dog on the web. Even as other platforms like Instagram and Snapchat gain popularity, it’s hard to argue with the appeal of 2.07 billion active users from all over the world who use Facebook each … Read more about How Facebook Analytics Can Improve Your Social Media Engagement
Are you in the process of creating a landing page, but have no idea what the fundamentals of writing effective copy are? No landing page is complete without persuasive copywriting and without it your conversion rate could be taking a serious hit. Nobody is born with copywriting skills and with … Read more about How to Write Landing Page Copy
From managing your to-do list to tracking your daily fitness routine, technology has allowed us to quickly automate and manage many parts of day-to-day life. And for marketers, the wide range of marketing automation tools now available can help you make your job simpler than ever before. As … Read more about 4 Tools to Help You Automate Your Marketing
Before we explore the reasons why Conversion Rate Optimization (CRO) matters, we need to understand what it is. In simplest terms, CRO increases the conversion rate of your site or landing page. An element is optimized and the performance of that optimization is measured. Now that we have an … Read more about Why Conversion Rate Optimization Matters
There’s little doubt that video content can be a great asset to your digital marketing efforts. After all, many people are visual learners by nature, and the data behind digital marketing statistics tends to support the power of video marketing. When three-fourths of “online video viewers” state … Read more about 3 Common Digital Video Marketing Mistakes and How to Avoid Them
I don't have to tell you just how important email marketing can be. It's 2017, and pretty much every business knows the value of an email list. But once you build your list, how do you actually craft messages that get opened, read, and clicked? That's what I want to focus on in this article. I'll … Read more about 3 Tips for Writing Marketing Emails That Get Results
As Facebook has continued to grow, so has its potential for marketing—as evidenced by the recent news that over 4 million advertisers now use the platform in an effort to reach their customers. Of course, with so many businesses big and small tapping into Facebook advertising to increase their … Read more about 3 Quick Tips to Improve Your Facebook Ad Campaigns
