5 ActiveCampaign Features You Need to Try

These days, it’s almost impossible for you to run a successful brand without email marketing. You want to be able to connect with your customers and share some of the most important updates about your company whenever you want. This is what email marketing helps with.

Even though social media has become perhaps the preferred marketing channel for businesses and brands today, there’s no doubt that email remains an important part of business operations.

Given that there are so many email marketing tools available, choosing one can be quite difficult. You need an email marketing tool that can simplify the outreach process as much as possible and which will also help you to gain insights into how your campaigns are performing.

ActiveCampaign: Email marketing and much more

This is why many in the industry recommend ActiveCampaign. This tool makes email marketing a breeze, offering a wide array of impressive features that will get you from where you are to where you’d like to be. Without a doubt, ActiveCampaign will go a long way in improving your ability to increase sales.

Interestingly, however, ActiveCampaign has grown beyond just email marketing. While the email marketing offering is still very strong, ActiveCampaign offers a suite of tools that can also help to improve your sales beyond the email infrastructure. Many who use the service tend to do so without being aware of these products. 

In this article, we’ll examine five of the most important features that this tool offers as well as how you can make use of them to get the best results out of your marketing campaign.

1.   ActiveCampaign sales CRM

Perhaps the most impressive feature available with ActiveCampaign is the Sales CRM feature. Here, ActiveCampaign offers a Customer Relationship Management (CRM) tool that allows you to properly keep track of all leads as they move further down the sales funnel.

Integration with one window

The ActiveCampaign Sales CRM tool goes a long way to make your marketing as easy and seamless as possible. It brings all your CRM tasks into a single window, allowing you to get a holistic view of what needs to be done and when you need to do it.

Manage customer contact

At the same time, the tool helps prevent customer churn. It allows you to automate contact management, so you can immediately follow up with a lead as soon as they show up on your radar.

Data shows that 49% of all customers are more likely to make purchases when they get more personalized customer experiences. With the ActiveCampaign Sales CRM tool, you can automate your contact with your customers and get them more engaged at the tap of a few buttons.

All in all, this tool ensures that your sales processes are as smooth and seamless as possible. While you focus on getting more customers, the tool ensures that the ones you’re getting patronize you.

2.   Landing pages

When it comes to marketing optimization, only a few tools offer the type of efficiency that you can get from landing pages.

Landing pages allow you to showcase what you’re offering, so you can effectively show them off and capture more leads that way.

Today, several awesome drag-and-drop landing page builders allow you to effectively build and design your landing page from the ground up. With ActiveCampaign, you have one of the best on the market.

A customizable, flexible interface

Beyond its simple interface, however, ActiveCampaign’s landing page builder offers much more. The service is customizable, allowing you to choose from a library of ready-made templates. You can let your imagination run free as you browse and choose a template that you think will easily convert more leads.

Lead customization

The landing page builder also allows you to build and customize pages for your leads. Based on the grouping attributes you’ve used for the leads, you can build landing pages that have a higher chance of converting different types of leads.


Landing pages built with ActiveCampaign also allow you to engage with your leads. You can incorporate chat widgets where your leads can type in messages and speak directly with you. This way, you can take charge of urgent leads and address any concerns that customers might have.

3.   Live chat and messaging

Being able to speak to leads is one of the surest ways to get them further down the sales funnel. These days, it’s not just enough to sell people a product or service you’re offering – you also need to be able to talk to them and answer any questions they might have. With the Conversations feature, you can do just that.

ActiveCampaign Conversations allows you to connect across platforms with your customers and immediately offer the support they need as they move further down the sales funnel.


You can take charge of the customer engagement process on your own terms. The tool offers features for you to personalize your messages, ensuring that you can add that personal touch to your messaging and nurture your leads. This will be important over time.


Conversations also lets you set up automations when specific triggers are met, in order to take advantage of everything a true marketing automation platform like ActiveCampaign has to offer.

4. Facebook Custom Audiences

Facebook is still the most popular social media platform and the most effective avenue to reach people if you’re looking to make sales. With social media marketing being an important part of sales and outreach, ActiveCampaign has a dedicated tool that allows you to integrate Facebook into your efforts.

Targeting and automation

Facebook is known for being able to get you the right type of customers for your marketing efforts. The social media platform uses data to send targeted ads to customers, allowing you to increase the chances of making sales.

With Facebook Custom Audiences, you can take advantage of all these advanced targeting and automation tools. Show the right type of content to the right type of customer, optimizing your sales chances and converting customers effectively.

Behavioral targeting

The behavioral targeting function allows you to use Facebook to show ads and content to specific groups of people based on some of their actions. With ActiveCampaign, you can watch for behavioral metrics such as total amount spent on your products, site visits, email clicks and engagement, location, and much more.

What’s more? The presence of automation means that you can easily target these people without even being there. It’s the ultimate stress-free experience!

5.   Web personalization

As a business owner or marketer, you should know that you will get views from different types of people. Web visitors differ based on several factors, from age and location to job and interests.

With such a variation, it’s important to have different types of content that can attract your diverse visitor base. This is what web personalization helps you to do.

With the ActiveCampaign web personalization feature, you can separate your visitors based on preset parameters and show them the type of content that they want to see. This way, you get to reduce your visitor churn and increase the chances that people will buy from you.

A simple solution

The web personalization tool from ActiveCampaign is incredibly simple to use. You get to learn the types of content that can get specific groups of people to convert, and you can integrate them into your website directly.

Soon enough, you’ll be able to nurture leads and turn one-time visitors into fully loyal members of your customer base.

Available for any webpage

Regardless of the page, the ActiveCampaign web personalization tool is available to you. It doesn’t matter if the page was built using ActiveCampaign or not. If it exists, it can be personalized.

ActiveCampaign: Your partner in marketing and sales optimization

If you’re looking to improve your sales chances, you’ll find that ActiveCampaign is much more than just an everyday email marketing tool.

If you’re looking to sell online, you need a partner that understands your industry and can help you succeed. ActiveCampiagn can be that encompassing partner and set you on the path towards proper sales efficiency.

You should definitely try it today or get in touch with us to help integrate it into your suite of marketing products.

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Want to steal our marketing process?

Discover exactly which steps we take with each new project, and how you can systematize your marketing efforts.