About Earnworthy
Earnworthy is your Port St. Lucie-based marketing specialist helping local service businesses grow through smarter strategy, high-converting funnels, and AI-powered automation. Since 2015, we’ve built and optimized over 3,000 funnels—proving that with the right systems, marketing doesn’t have to be overwhelming to be effective.
Meet Your Team

Nicholas helps local service businesses grow with smart strategy, high-converting funnels, and AI-powered automation. He holds a Master’s degree from Florida Atlantic University and is a Professional Certified Marketer with the AMA. Nicholas simplifies growth through his 7F Method—helping small businesses attract leads, convert clients, and scale sustainably.

Michelle helps businesses grow by designing and optimizing high-converting websites, funnels, and campaigns. She holds a Master’s degree from Nova Southeastern University and multiple certifications from DigitalMarketer and CXL. Michelle specializes in turning content into conversions using data, creativity, and proven testing strategies.
Earnworthy started in 2015 in Boca Raton, FL by founder Nicholas Scalice and partner Michelle Scalice—the couple dream team!
We’ve worked with clients and marketing agencies from around the world. Some have stuck with us for 10+ years!
Turning more clicks into customers, we’ve built and optimized over 3,000 funnels for businesses with proven, performance-driven strategies.