Learn how to design, test, and optimize landing pages that convert.
I don't have to tell you just how important email marketing can be. It's 2017, and pretty much every business knows the value of an email list. But once you build your list, how do you actually craft messages that get opened, read, and clicked? That's what I want to focus on in this article. I'll … Read more about 3 Tips for Writing Marketing Emails That Get Results
As Facebook has continued to grow, so has its potential for marketing—as evidenced by the recent news that over 4 million advertisers now use the platform in an effort to reach their customers. Of course, with so many businesses big and small tapping into Facebook advertising to increase their … Read more about 3 Quick Tips to Improve Your Facebook Ad Campaigns
These days, a strong web presence is extremely important. From social media to pay-per-click advertising, marketers have plenty of tools at their disposal to get the most out of the massive digital audiences that can be found online. But at the end of the day, each of these marketing methods … Read more about 4 Strategies for Building Landing Pages That Actually Convert
Test ideas come at you fast. You could be shopping at your favorite ecommerce site or reviewing a recent analytics report, and before you know it you have a new testing idea. The problem is the more testing ideas you get, the more difficult they become to manage. Testing prioritization makes your … Read more about How to Prioritize A/B Testing Without Overcomplicating It
The new year always seems rich with opportunity, especially in the world of marketing. Of the many marketing goals you may have set for 2017, few are more important than your ability to get more website traffic. While it stands to reason that driving web traffic will generally result in more … Read more about 4 Simple Ways to Get More Website Traffic in 2017
Social media is a crucial part of any digital marketing campaign. After all, Facebook, Twitter, Instagram, and other social platforms serve as an excellent—and affordable—way to spread awareness of your company and build an appealing brand image that draws in new customers. But getting the most … Read more about 5 Social Media Marketing Tools I Use Daily
In the marketing world, we tend to focus a lot on what happens during the conversion funnel—getting people who have clicked through to your landing page to turn into paying customers. But as valuable as it may be to have a killer landing page, what sometimes gets overlooked is the process of getting … Read more about 3 Key Methods to Boost Your Lead Generation Efforts
At the end of the day, your website is only as good as its ability to convert potential customers into sales and leads. Whether the end goal of your website is to get customers to purchase a new product, sign up for a software demo, or fill out a request to learn more about your service, the … Read more about 3 Common Pitfalls That Can Destroy Your Website Conversion Rate
