Learn how to design, test, and optimize landing pages that convert.
From managing your to-do list to tracking your daily fitness routine, technology has allowed us to quickly automate and manage many parts of day-to-day life. And for marketers, the wide range of marketing automation tools now available can help you make your job simpler than ever before. As … Read more about 4 Tools to Help You Automate Your Marketing
Before we explore the reasons why Conversion Rate Optimization (CRO) matters, we need to understand what it is. In simplest terms, CRO increases the conversion rate of your site or landing page. An element is optimized and the performance of that optimization is measured. Now that we have an … Read more about Why Conversion Rate Optimization Matters
There’s little doubt that video content can be a great asset to your digital marketing efforts. After all, many people are visual learners by nature, and the data behind digital marketing statistics tends to support the power of video marketing. When three-fourths of “online video viewers” state … Read more about 3 Common Digital Video Marketing Mistakes and How to Avoid Them
I don't have to tell you just how important email marketing can be. It's 2017, and pretty much every business knows the value of an email list. But once you build your list, how do you actually craft messages that get opened, read, and clicked? That's what I want to focus on in this article. I'll … Read more about 3 Tips for Writing Marketing Emails That Get Results
As Facebook has continued to grow, so has its potential for marketing—as evidenced by the recent news that over 4 million advertisers now use the platform in an effort to reach their customers. Of course, with so many businesses big and small tapping into Facebook advertising to increase their … Read more about 3 Quick Tips to Improve Your Facebook Ad Campaigns
These days, a strong web presence is extremely important. From social media to pay-per-click advertising, marketers have plenty of tools at their disposal to get the most out of the massive digital audiences that can be found online. But at the end of the day, each of these marketing methods … Read more about 4 Strategies for Building Landing Pages That Actually Convert
Test ideas come at you fast. You could be shopping at your favorite ecommerce site or reviewing a recent analytics report, and before you know it you have a new testing idea. The problem is the more testing ideas you get, the more difficult they become to manage. Testing prioritization makes your … Read more about How to Prioritize A/B Testing Without Overcomplicating It
The new year always seems rich with opportunity, especially in the world of marketing. Of the many marketing goals you may have set for 2017, few are more important than your ability to get more website traffic. While it stands to reason that driving web traffic will generally result in more … Read more about 4 Simple Ways to Get More Website Traffic in 2017
