On this edition of How Marketers Work, we’re talking about SEO and data science tools and tactics with Matt Bentley from CanIRank. Matt is the Founder and Chief Scientist of CanIRank, a super-charged keyword difficulty and competitive analysis tool for the most productive SEOs, marketers, and agencies. A serial entrepreneur for nearly 15 years, Matt combines deep expertise
It’s that time of year when businesses are trying to add pumpkin spice to pretty much every food and drink imaginable and Halloween shops are taking up space in old Blockbuster Video buildings. What does this have to do with marketing you say? Nothing. However, when walking by a shelf of Halloween candy earlier today, it occurred to me that there is one
There are many things the internet loves more than marketing. Can you guess what one of them is? Cats! Therefore, I give you seven inspiring marketing quotes from notable thought leaders (and Ben Franklin too), mixed in with awesome cat pics. In other words, here are some MarCATing Quotes for you. Get it? Eh…. Hey, marketing can be pretty boring
Today, we’re talking about demand generation, zero meeting days, and marketing tools with Sabel Harris of Contactually. This interview is part of the How Marketers Work series, which explores how marketers get inspired, stay productive, and generate results, and how you can do the same! Sabel is the Director of Demand Generation for Contactually. Although she spends most of her
With so many marketing tools available, it’s easy to lose track of what is new and popular. But don’t worry, because in this article, I’m going to share three exciting tools that inbound marketers have been raving about in recent months. If you’re like me, you’re going to want to check these out and give them
The How Marketers Work series is back with another exciting interview! This time, we’re learning about the latest and greatest SEO tools and tactics with Floyd Buenavente. Floyd is an Online Marketing Strategist and Growth Hacker with more than ten years of experience in SEO, PPC, Social Media Marketing, Content Marketing, Link Building, Content Creation, Google
If you’re just starting out with inbound marketing, the amount of effort you have to put into your campaigns can seem overwhelming. Buyer personas, sales funnels, lead magnets, oh my! Where do you begin?! Well, it doesn’t always have to be that way. Getting started with inbound marketing can be as easy as starting a new
Blogging is not the new kid on the block anymore. If you look left and right, it seems like everyone and their brother has a blog. Yet blogging is not going away. While the field has become crowded, there is still plenty of room for great content to rise to the top. With the right
