The rise of digital marketing has introduced a multitude of new opportunities—and new challenges—for brands big and small. These challenges can become even more overwhelming if you don’t have a large staff to support your digital marketing initiatives. So how can you make the most of your advertising dollars when you have limited resources?
Thankfully, there are several marketing tools available that can help you take control of your digital marketing and get better results for your brand. Here are five essential marketing tools that you’ll wonder how you ever lived without.
When it comes to managing your site’s SEO, few resources can compete with Moz. The Moz Open Site Explorer allows you to examine your own site’s authority and domain rankings, as well as those of your competitors to give you a clearer perspective of where you stand (and how you can improve) in the SEO world. Open Site Explorer can also be used to find high-authority sites to target for inbound link-building efforts.
Moz software can also be used to research keywords and review your local business listings so you can target the best keywords for your SEO efforts and implement other tactics to improve your search rankings.
Content marketing has become an integral part of many digital marketing efforts, but finding the content that will connect with your unique audience is often easier said than done. Buzzsumo simplifies this process by allowing you to search by topic or domain to find the most successful (and most shared) content pieces in your niche.
How does this benefit you? For starters, it gives you a great list of successful content related to your industry that you can use to generate your own articles or share on your social media channels. By identifying what content is successful within your particular market, you can guide your own content creation efforts to craft more engaging articles, infographics, and more for your own audience.
Want to know more about Buzzsumo? Check out my podcast interview with their Business Development Manager, Susan Moeller.
Social media can be a great resource for driving traffic to your blog, encouraging customer interaction with contests and events, and maintaining a strong digital presence. But with so many other responsibilities on your marketing to-do list, taking the time to write posts for your various social media channels can easily be overlooked.
Sprout Social eliminates this concern by allowing you to schedule your social media posts for Facebook, Twitter, LinkedIn, and other social media platforms long in advance so your content can go live at peak engagement times.
Sprout Social’s software also allows you to respond to feedback on all of your social media channels in one centralized location. There are a ton of other cool features as well, for team collaboration, reporting, and more.
For more info on Sprout Social, check out this in-depth review I wrote about the tool.
Marketing—both traditional and digital—primarily relies on well-crafted images to draw in customers. There’s no denying that quality writing is important, but in many cases, an appealing image can make or break the effectiveness of a particular marketing effort.
Canva dramatically simplifies the design process, thanks to its massive library of stock images, fonts, photo filters, icons, and other design elements. With ready-made templates available for infographics, email headers, banners, and even book covers and restaurant menus, Canva allows you to quickly and effectively handle your design needs. Best of all, Canva is available for free.
Just about every business has a website nowadays, but how can you be sure that your website is delivering the results you need? Hotjar is a great resource that allows you to determine what your site is doing well and what you need to do to improve it. Hotjar’s software makes use of heatmaps and visitor recordings to give you greater insight on where site visitors click, how far they scroll to view your content, and how they actually use your site.
This data makes it easy to find usability issues your site visitors may encounter or identify other problems that keep them from fully engaging with your content. This can be especially valuable if you sell products directly via your site, as Hotjar’s conversion funnel feature allows you to visualize step-by-step customer drop-off that takes place during the purchasing process. With this information, you can implement changes that improve your site’s usability and ROI.
Want to learn more about Hotjar? Listen to my podcast interview where we take a look at the platform in detail.
These marketing tools are only a small sample of the many resources available to marketers today. But by taking advantage of these and other tools, you can significantly improve your marketing capabilities and achieve better results for your company.
Don’t let yourself fall behind the competition just because they have a larger staff or more resources! With these tools, you can get ahead and win the digital marketing battle.