How we get you found.

Your Google Business Profile is the listing that powers the Maps pack. Most people meet you there before they ever see your site. Of the top ten things that decide the pack, eight are profile factors. Not website factors. Profile factors.

A complete profile has the right primary category, every secondary category that applies, every service listed, accurate hours, a description written for a customer, real photos of real jobs, and a reply to every review. The same business, with the same details, also lives on Bing, Apple Maps, and Yelp, because the AI tools read those.

Hours matter more than most owners think. A profile that says closed at 9 PM loses the pack to one that says open. You can only say you're open at 9 PM if something answers at 9 PM. That's one of the reasons this system runs on Amplify.

Every service you offer gets its own page. Not a line on a "Services" page. Its own page, with its own address, answering the real questions first. What it costs. How long it takes. Why you.

The pages are short. A page that answers in its first few sentences, states a price range, and names a real person beats a long one every time, and the AI tools lift that first answer word for word. If a page opens with "Welcome to our website," there's nothing to quote.

The headline on every page uses the words your customer would type. If you call it the "Comfort Plan" and your customer searches "AC repair," the page says AC repair. Your name for it can live inside the page. It can't be the only name on it.

Reviews gained more weight than any other factor in the last year. People trust recent reviews, Google ranks on them, and the AI tools read them before they recommend anyone. Recent beats many. A business with 300 reviews and five new ones a month outranks a business with 2,000 and none since spring.

The way to get them is boring and it works. Ask every customer, the same way, right after the job. Then reply to every review, the good ones and the bad ones.

Google trusts a business whose details match everywhere. The AI tools go a step further. They recommend businesses that other sites talk about.

The first half is consistency. Your name, address, phone, and hours, identical on every directory that matters in your trade, in one phone number format. A listing that still shows your old suite number makes the whole picture look unreliable. Directory Sync™ keeps that fixed.

The second half is being named. A "best of" list in your town. A trade association directory. Your chamber's member page. Those third-party mentions are what the AI tools lean on when they decide who to name, and most of your competitors never touch them.

Most reports show keyword rankings. Rankings can hold steady while your calls drop, and they do. So we measure what touches money: calls from search, booked jobs, new reviews, where you show up on the map across your service area, and whether the AI tools mention you when someone asks.

Once a month, those numbers get compared to last month, and one thing gets changed. One change at a time, so we know what worked.