Do social media contests still work? If executed correctly, then yes! In fact, brands have been successfully using contests for ages. But there’s a right way and a wrong way to launch them. Which side are you on? If your business is struggling to attract new customers through more conventional methods–SEO, conversion-focused lead generation, content marketing, etc.,–a contest might
These days, Google and other search engines are putting more emphasis than ever before on the value of quality content. While backlinks and using the right keywords are important ranking factors in Google’s algorithms, so is providing your site’s visitors with material that is informative, entertaining or otherwise useful — and this is where your
You obviously know just how important having a strong social media presence is to your brand and your business. But are you taking the necessary steps to plan, organize, and schedule your content on a social media editorial calendar, or are you just going with the flow? In this article, I’ll cover some of the
A landing page is one of the most crucial aspects of your online marketing campaign. If it is poor, customers that arrive on the page are likely to leave soon after, thus costing you money! Make sure your landing pages are ready to convert by avoiding these 10 common landing page mistakes. 1. Too much
On this edition of How Marketers Work, we’re talking about SEO and data science tools and tactics with Matt Bentley from CanIRank. Matt is the Founder and Chief Scientist of CanIRank, a super-charged keyword difficulty and competitive analysis tool for the most productive SEOs, marketers, and agencies. A serial entrepreneur for nearly 15 years, Matt combines deep expertise
It’s that time of year when businesses are trying to add pumpkin spice to pretty much every food and drink imaginable and Halloween shops are taking up space in old Blockbuster Video buildings. What does this have to do with marketing you say? Nothing. However, when walking by a shelf of Halloween candy earlier today, it occurred to me that there is one
There are many things the internet loves more than marketing. Can you guess what one of them is? Cats! Therefore, I give you seven inspiring marketing quotes from notable thought leaders (and Ben Franklin too), mixed in with awesome cat pics. In other words, here are some MarCATing Quotes for you. Get it? Eh…. Hey, marketing can be pretty boring
Today, we’re talking about demand generation, zero meeting days, and marketing tools with Sabel Harris of Contactually. This interview is part of the How Marketers Work series, which explores how marketers get inspired, stay productive, and generate results, and how you can do the same! Sabel is the Director of Demand Generation for Contactually. Although she spends most of her
