What is Marketing Operations?
Marketing operations is a broad term used to define the management of the people, processes, and technology behind every marketing team and campaign.
Marketing operations is a broad term used to define the management of the people, processes, and technology behind every marketing team and campaign.
Quora evangelist JD Prater recently joined us on Growth Marketing Toolbox. Here are the best bits of the conversation on how to get the most out of Quora.
There are an overwhelming number of lead generation strategies that can be utilized, but which top 3 would you choose if you had to just hit the ground running? In this article, we’ll cover some of the best strategies, but as with every marketing topic, the devil is in the details. It’s all about the
There’s no denying that when it comes to social media marketing, Facebook continues to be the top dog on the web. Even as other platforms like Instagram and Snapchat gain popularity, it’s hard to argue with the appeal of 2.07 billion active users from all over the world who use Facebook each month. With such
Are you in the process of creating a landing page, but have no idea what the fundamentals of writing effective copy are? No landing page is complete without persuasive copywriting and without it your conversion rate could be taking a serious hit. Nobody is born with copywriting skills and with the right guidance you can
From managing your to-do list to tracking your daily fitness routine, technology has allowed us to quickly automate and manage many parts of day-to-day life. And for marketers, the wide range of marketing automation tools now available can help you make your job simpler than ever before. As Hubspot explains, “implementing a marketing automation system won’t
Before we explore the reasons why Conversion Rate Optimization (CRO) matters, we need to understand what it is. In simplest terms, CRO increases the conversion rate of your site or landing page. An element is optimized and the performance of that optimization is measured. Now that we have an understanding of what CRO is, let
There’s little doubt that video content can be a great asset to your digital marketing efforts. After all, many people are visual learners by nature, and the data behind digital marketing statistics tends to support the power of video marketing. When three-fourths of “online video viewers” state that they interact with video ads on a monthly