Not every blog post is worth your time and attention. So why did you decide to read this one? Unless you were just randomly clicking around on the screen, something about the headline caught your interest. But a headline alone is not enough to make us read the actual content of a blog post. So, in this
In marketing, change is the name of the game. Especially with all this talk of Mobilegeddon lately, there’s never been a better time to refresh your website. And if you’ve been a reader for a while, you’ve probably noticed some big changes recently here on the Earnworthy site. Since I’ve been getting quite a few questions and comments regarding
Marketers love LinkedIn. And rightfully so, because it can be a powerhouse of new connections and business opportunities. But you don’t have to be a marketer to use LinkedIn like a marketer. In fact, LinkedIn is one of the easiest social platforms to master, as long as you’re consistent with your efforts. As I tell
If you work in marketing, and aren’t easily offended, get ready for a good laugh. As industry professionals, we’ve all experienced the high points and low points of working in such a dynamic and fast-paced field. But we don’t have to be so serious about our jobs all the time. Therefore, I’ve managed to wrangle up a baker’s
As we move into 2015, many folks are wondering what the new year will hold in terms of marketing trends and tactics. While none of us can say with certainty what will happen in the months ahead, I am confident that we’re going to see some big changes in the marketing landscape. Just think about how
What matters most when it comes to managing accounts within a marketing agency? In this article, I will outline the 5 skills that can make or break an account manager. However, before we begin, let’s get something out-of-the-way. Account management is underappreciated. Yes, I said it. I’m generalizing here, but for the most part, agencies
If you’re a marketer in 2014, you should strongly consider having a blog of your own to call home. If you already do, great (as long as you’re keeping it active). But if you’re not already blogging, you should seriously consider starting. It’s more important than you think, and in this article, I’ll share seven
Blogging on a regular basis is one of the very best things you can do to increase traffic to your website, improve your search rankings, and build awareness around your brand. However, the content you create on your blog doesn’t have to exist in a vacuum, In this article, I will outline six of my
