Regardless of what the critics are saying, search engine optimization (SEO) is a still crucial part of your marketing strategy. But there’s no denying that it can be a complicated task to handle. Trying to figure out page rank, keywords and other SEO elements can be a confusing and at times overwhelming process. But it doesn’t
The internet has made it easier than ever to learn about the latest marketing tactics and trends. And there are perhaps few better resources for the marketing community than Twitter. If you want to find insightful tips in 140 characters or less, links to useful articles, and more, Twitter should be your go-to platform. But
When it comes to establishing a successful digital presence, quality visual content is one of the best ways of generating attention for your brand. Not only is well-crafted visual content a great way to increase engagement from your target audience, it can also help improve your website’s SEO. And while you may be tempted to only
Do social media contests still work? If executed correctly, then yes! In fact, brands have been successfully using contests for ages. But there’s a right way and a wrong way to launch them. Which side are you on? If your business is struggling to attract new customers through more conventional methods–SEO, conversion-focused lead generation, content marketing, etc.,–a contest might
These days, Google and other search engines are putting more emphasis than ever before on the value of quality content. While backlinks and using the right keywords are important ranking factors in Google’s algorithms, so is providing your site’s visitors with material that is informative, entertaining or otherwise useful — and this is where your
You obviously know just how important having a strong social media presence is to your brand and your business. But are you taking the necessary steps to plan, organize, and schedule your content on a social media editorial calendar, or are you just going with the flow? In this article, I’ll cover some of the
It’s that time of year when businesses are trying to add pumpkin spice to pretty much every food and drink imaginable and Halloween shops are taking up space in old Blockbuster Video buildings. What does this have to do with marketing you say? Nothing. However, when walking by a shelf of Halloween candy earlier today, it occurred to me that there is one
There are many things the internet loves more than marketing. Can you guess what one of them is? Cats! Therefore, I give you seven inspiring marketing quotes from notable thought leaders (and Ben Franklin too), mixed in with awesome cat pics. In other words, here are some MarCATing Quotes for you. Get it? Eh…. Hey, marketing can be pretty boring
