As Facebook has continued to grow, so has its potential for marketing—as evidenced by the recent news that over 4 million advertisers now use the platform in an effort to reach their customers. Of course, with so many businesses big and small tapping into Facebook advertising to increase their digital footprint, you may be left
Test ideas come at you fast. You could be shopping at your favorite ecommerce site or reviewing a recent analytics report, and before you know it you have a new testing idea. The problem is the more testing ideas you get, the more difficult they become to manage. Testing prioritization makes your testing more efficient.
In the marketing world, we tend to focus a lot on what happens during the conversion funnel—getting people who have clicked through to your landing page to turn into paying customers. But as valuable as it may be to have a killer landing page, what sometimes gets overlooked is the process of getting people to
At the end of the day, your website is only as good as its ability to convert potential customers into sales and leads. Whether the end goal of your website is to get customers to purchase a new product, sign up for a software demo, or fill out a request to learn more about your service,
You obviously already know about YouTube and maybe even Vimeo for video hosting, but have you heard of Wistia? They’ve been rocking the conversion rate optimization community for quite some time by providing a fresh approach to video hosting for businesses. In fact, there are several specific ways in which Wistia can help you increase your landing page and on-site
Your website is the face you present to your customers in the digital age, for better or for worse. If your website is visually appealing and easy for customers to navigate, you probably won’t have much trouble snagging sales and turning your web presence into a veritable juggernaut. Unfortunately, if your site suffers from poor
A landing page is one of the most crucial aspects of your online marketing campaign. If it is poor, customers that arrive on the page are likely to leave soon after, thus costing you money! Make sure your landing pages are ready to convert by avoiding these 10 common landing page mistakes. 1. Too much
Landing pages are great. Everyone wants to have tons of them, for all of their different offerings, but just putting up a bunch of pages won’t necessarily get you more sales. You see, just like everything else in marketing, there’s a science behind building landing pages that convert. Well, I should say it’s an art and
