Category: Conversion Optimization

What are the effects of a high bounce rate, and how can you reduce it on your website or landing pages?

Learn everything you need to know about newsletter signup forms and how you can easily set one up that converts.

If you own a business and want to start an online marketing campaign for your business, you must learn about landing pages and how you can use them in your sales funnel.

A conversion audit helps you identify problems that may hinder your website from reaching its conversion potential. Find out how to run one in just 5 minutes.

There are an overwhelming number of lead generation strategies that can be utilized, but which top 3 would you choose if you had to just hit the ground running? In this article, we’ll cover some of the best strategies, but as with every marketing topic, the devil is in the details. It’s all about the

There’s no denying that when it comes to social media marketing, Facebook continues to be the top dog on the web. Even as other platforms like Instagram and Snapchat gain popularity, it’s hard to argue with the appeal of 2.07 billion active users from all over the world who use Facebook each month. With such

Are you in the process of creating a landing page, but have no idea what the fundamentals of writing effective copy are? No landing page is complete without persuasive copywriting and without it your conversion rate could be taking a serious hit. Nobody is born with copywriting skills and with the right guidance you can

Before we explore the reasons why Conversion Rate Optimization (CRO) matters, we need to understand what it is. In simplest terms, CRO increases the conversion rate of your site or landing page. An element is optimized and the performance of that optimization is measured. Now that we have an understanding of what CRO is, let