Category: Conversion Optimization

A conversion audit helps you identify problems that may hinder your website from reaching its conversion potential. Find out how to run one in just 5 minutes.

There are an overwhelming number of lead generation strategies that can be utilized, but which top 3 would you choose if you had to just hit the ground running? In this article, we’ll cover some of the best strategies, but as with every marketing topic, the devil is in the details. It’s all about the

There’s no denying that when it comes to social media marketing, Facebook continues to be the top dog on the web. Even as other platforms like Instagram and Snapchat gain popularity, it’s hard to argue with the appeal of 2.07 billion active users from all over the world who use Facebook each month. With such

Are you in the process of creating a landing page, but have no idea what the fundamentals of writing effective copy are? No landing page is complete without persuasive copywriting and without it your conversion rate could be taking a serious hit. Nobody is born with copywriting skills and with the right guidance you can

Before we explore the reasons why Conversion Rate Optimization (CRO) matters, we need to understand what it is. In simplest terms, CRO increases the conversion rate of your site or landing page. An element is optimized and the performance of that optimization is measured. Now that we have an understanding of what CRO is, let

As Facebook has continued to grow, so has its potential for marketing—as evidenced by the recent news that over 4 million advertisers now use the platform in an effort to reach their customers. Of course, with so many businesses big and small tapping into Facebook advertising to increase their digital footprint, you may be left

Test ideas come at you fast. You could be shopping at your favorite ecommerce site or reviewing a recent analytics report, and before you know it you have a new testing idea. The problem is the more testing ideas you get, the more difficult they become to manage. Testing prioritization makes your testing more efficient.

In the marketing world, we tend to focus a lot on what happens during the conversion funnel—getting people who have clicked through to your landing page to turn into paying customers. But as valuable as it may be to have a killer landing page, what sometimes gets overlooked is the process of getting people to