In this article, I want to explore why many “social media” campaigns run by brands of all sizes are not very social at all. They’re merely loud, annoying, look-at-me bursts of promotional nonsense. And if your brand is doing something like that, by pushing out content on social channels without really getting social, you’re probably not seeing the results you wanted.
Ah, the age old question for anyone involved in marketing: What should I focus on? These days, there are so many subsets of marketing, it is difficult to even wrap your head around them all. We have social media marketing, inbound marketing, content marketing, search engine marketing, email marketing, direct marketing, usability, conversion optimization, paid media
Inbound marketing can be a very powerful method for turning strangers into customers and promoters of your business, organization, or brand. If you’re not already familiar with inbound marketing and the inbound methodology, I urge you to take a look at HubSpot’s overview. They do an excellent job of explaining the four marketing actions that
As we move into 2015, many folks are wondering what the new year will hold in terms of marketing trends and tactics. While none of us can say with certainty what will happen in the months ahead, I am confident that we’re going to see some big changes in the marketing landscape. Just think about how
If you work in a marketing capacity, there’s a pretty good chance you’ve heard the phrase “agile marketing” thrown around in the past year. For those who have not (or if you’re currently living under a rock), agile marketing is defined by one source as: An approach to marketing that takes its inspiration from Agile Development
When talking about Twitter, many folks mistakenly focus on the wrong metrics. They worry too much about their follower count, as they try to increase that number above everything else. In reality, the number of people who follow you (or your brand) on Twitter matters very little. You see, Twitter has become a very noisy place,
What matters most when it comes to managing accounts within a marketing agency? In this article, I will outline the 5 skills that can make or break an account manager. However, before we begin, let’s get something out-of-the-way. Account management is underappreciated. Yes, I said it. I’m generalizing here, but for the most part, agencies
If you’re a marketer in 2014, you should strongly consider having a blog of your own to call home. If you already do, great (as long as you’re keeping it active). But if you’re not already blogging, you should seriously consider starting. It’s more important than you think, and in this article, I’ll share seven
