Marketing is no longer about the stuff that you make, but about the stories you tell. That’s a quote from Seth Godin, and these days, it’s more important than ever that we really know what it means. Far too often I see marketing campaigns launched prematurely. Some folks think that as long as you have something
Probably the single most important thing you can do as a marketer is to focus on building your email list. Whether it’s for your own personal brand, your company, or your organization, there are tons of benefits to increasing the number of email subscribers you have. But don’t take my word for it. If you’re
Not every blog post is worth your time and attention. So why did you decide to read this one? Unless you were just randomly clicking around on the screen, something about the headline caught your interest. But a headline alone is not enough to make us read the actual content of a blog post. So, in this
Marketing and technology are becoming more integrated every year. For instance, when looking into marketing automation solutions, are you vetting products and services from a purely marketing perspective? Of course not. You should also look at which solution provides the best fit for the existing tech infrastructure of your organization. Knowing for instance, that a particular email service
In marketing, change is the name of the game. Especially with all this talk of Mobilegeddon lately, there’s never been a better time to refresh your website. And if you’ve been a reader for a while, you’ve probably noticed some big changes recently here on the Earnworthy site. Since I’ve been getting quite a few questions and comments regarding
Buzzwords. They’re everywhere, and marketers love to use them. We’re all about “synergy,” “storytelling,” “big data,” and all that good stuff. Or at least you’d think so, based on how often we throw around such words. Well, in this article I want to take two such buzzwords, and break them down to show you exactly what they mean for
Marketers love LinkedIn. And rightfully so, because it can be a powerhouse of new connections and business opportunities. But you don’t have to be a marketer to use LinkedIn like a marketer. In fact, LinkedIn is one of the easiest social platforms to master, as long as you’re consistent with your efforts. As I tell
If you work in marketing, and aren’t easily offended, get ready for a good laugh. As industry professionals, we’ve all experienced the high points and low points of working in such a dynamic and fast-paced field. But we don’t have to be so serious about our jobs all the time. Therefore, I’ve managed to wrangle up a baker’s
