Let’s face it. Marketing is changing in a big way. The days of Don Draper and “push” advertising are long gone. Now, the keys to success with digital marketing in particular are based upon strong content, authentic engagement, targeted messages, real-time responsiveness, and more. The bottom line is that you just have to know a
Every now and then, marketers tell little white lies to themselves in order to keep doing things the way they’ve always been done. I’m guilty of it, and if you’re a marketer, chances are you are too. Below, I’ve compiled some of the most popular white lies that I’ve heard from marketers over the years. Enjoy!
Marketing is no longer about the stuff that you make, but about the stories you tell. That’s a quote from Seth Godin, and these days, it’s more important than ever that we really know what it means. Far too often I see marketing campaigns launched prematurely. Some folks think that as long as you have something
Marketing and technology are becoming more integrated every year. For instance, when looking into marketing automation solutions, are you vetting products and services from a purely marketing perspective? Of course not. You should also look at which solution provides the best fit for the existing tech infrastructure of your organization. Knowing for instance, that a particular email service
If you work in marketing, and aren’t easily offended, get ready for a good laugh. As industry professionals, we’ve all experienced the high points and low points of working in such a dynamic and fast-paced field. But we don’t have to be so serious about our jobs all the time. Therefore, I’ve managed to wrangle up a baker’s
Ah, the age old question for anyone involved in marketing: What should I focus on? These days, there are so many subsets of marketing, it is difficult to even wrap your head around them all. We have social media marketing, inbound marketing, content marketing, search engine marketing, email marketing, direct marketing, usability, conversion optimization, paid media
As we move into 2015, many folks are wondering what the new year will hold in terms of marketing trends and tactics. While none of us can say with certainty what will happen in the months ahead, I am confident that we’re going to see some big changes in the marketing landscape. Just think about how
If you work in a marketing capacity, there’s a pretty good chance you’ve heard the phrase “agile marketing” thrown around in the past year. For those who have not (or if you’re currently living under a rock), agile marketing is defined by one source as: An approach to marketing that takes its inspiration from Agile Development
