The How Marketers Work series is back with another exciting interview! This time, we’re learning about the latest and greatest SEO tools and tactics with Floyd Buenavente. Floyd is an Online Marketing Strategist and Growth Hacker with more than ten years of experience in SEO, PPC, Social Media Marketing, Content Marketing, Link Building, Content Creation, Google
If you’re just starting out with inbound marketing, the amount of effort you have to put into your campaigns can seem overwhelming. Buyer personas, sales funnels, lead magnets, oh my! Where do you begin?! Well, it doesn’t always have to be that way. Getting started with inbound marketing can be as easy as starting a new
Blogging is not the new kid on the block anymore. If you look left and right, it seems like everyone and their brother has a blog. Yet blogging is not going away. While the field has become crowded, there is still plenty of room for great content to rise to the top. With the right
What is the goal of marketing? Sell more stuff to more people, more frequently for more money. This is true for inbound marketing as well, just with a slightly different approach. The primary goal of inbound marketing is to make it possible for potential customers to find you on their own and become not just customers
Landing pages are great. Everyone wants to have tons of them, for all of their different offerings, but just putting up a bunch of pages won’t necessarily get you more sales. You see, just like everything else in marketing, there’s a science behind building landing pages that convert. Well, I should say it’s an art and
On this installment of the How Marketers Work interview series, we hear from Ron Sela of dapulse. If you’ve been keeping up with past interviews so far, you know that with each new article, we explore how marketers get inspired, stay productive, and generate results, and how you can do the same! Ron Sela is a
Remember back when your website visitors would only enter your site from your homepage, and stare at your popover box until quickly deciding to opt-in to your email list? Nah, me neither. Marketing just doesn’t work like that. In reality, your site visitors enter your site through a variety of means. Who knows which page will be their
Have you ever Googled something and started to scroll through the result pages? Of course. Most probably you looked at the first three to five results, read the title, the small description about it, bolded words or phrases you had entered in your search bar and then … there it is! You found exactly the page you
