Author: Nicholas Scalice

Marketing Automation

4 Tools to Help You Automate Your Marketing

From managing your to-do list to tracking your daily fitness routine, technology has allowed us to quickly automate and manage many parts of day-to-day life. And for marketers, the wide range of marketing automation tools now available can help you make your job simpler than ever before. As Hubspot explains, “implementing a marketing automation system won’t

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Conversion Optimization

Why Conversion Rate Optimization Matters

Before we explore the reasons why Conversion Rate Optimization (CRO) matters, we need to understand what it is. In simplest terms, CRO increases the conversion rate of your site or landing page. An element is optimized and the performance of that optimization is measured. Now that we have an understanding of what CRO is, let

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Growth Strategy

3 Common Digital Video Marketing Mistakes and How to Avoid Them

There’s little doubt that video content can be a great asset to your digital marketing efforts. After all, many people are visual learners by nature, and the data behind digital marketing statistics tends to support the power of video marketing. When three-fourths of “online video viewers” state that they interact with video ads on a monthly

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Growth Strategy

3 Tips for Writing Marketing Emails That Get Results

I don’t have to tell you just how important email marketing can be. It’s 2017, and pretty much every business knows the value of an email list. But once you build your list, how do you actually craft messages that get opened, read, and clicked? That’s what I want to focus on in this article.

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Conversion Optimization

3 Quick Tips to Improve Your Facebook Ad Campaigns

As Facebook has continued to grow, so has its potential for marketing—as evidenced by the recent news that over 4 million advertisers now use the platform in an effort to reach their customers. Of course, with so many businesses big and small tapping into Facebook advertising to increase their digital footprint, you may be left

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Conversion Optimization

How to Prioritize A/B Testing Without Overcomplicating It

Test ideas come at you fast. You could be shopping at your favorite ecommerce site or reviewing a recent analytics report, and before you know it you have a new testing idea. The problem is the more testing ideas you get, the more difficult they become to manage. Testing prioritization makes your testing more efficient.

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Growth Strategy

4 Simple Ways to Get More Website Traffic

The new year always seems rich with opportunity, especially in the world of marketing. Of the many marketing goals you may have set for 2017, few are more important than your ability to get more website traffic. While it stands to reason that driving web traffic will generally result in more conversions and sales for your

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Growth Strategy

5 Social Media Marketing Tools I Use Daily

Social media is a crucial part of any digital marketing campaign. After all, Facebook, Twitter, Instagram, and other social platforms serve as an excellent—and affordable—way to spread awareness of your company and build an appealing brand image that draws in new customers. But getting the most out of your social media efforts isn’t always easy.

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Want to steal our marketing process?

Discover exactly which steps we take with each new project, and how you can systematize your marketing efforts.

Want to steal our marketing process?

Discover exactly which steps we take with each new project, and how you can systematize your marketing efforts.