When you fail to measure how powerful your brand’s presence is in today’s organic channels correctly, you will face challenges with ranking. To manage it perfectly, you must execute a SWOT analysis for your website.
This is the space where you will feel the need of a robust SEO platform. Earlier it was only about overvalued ranking tools but now this marketing solution has evolved and how! Now it is more about full-scale platforms that are managing SEO from end to end.
Let us learn about the 6 indispensable features that must be present in all SEO platforms.
- Goal Reporting – In the current times every brand has their monthly, annual & quarterly goals. This is one of the best SEO features that must be there in every SEO platform. Incorporation of the objective reporting functionality is a must as it mirrors the timeframe set by marketers and help them check if they are on target for hitting all the goals. Also the clients who were unable to hit the goals receive proper recommendations for enhancing their websites. The recommendations must depend on real data.
- Video Metrics – Amidst the many SEO capabilities, inclusion of video metrics is highly significant. Videos are a great way of making the consumers connects with your service or product. Be it any SEO platform, it must offer reporting on connected metrics such as
- Social sharing
- View counts
- Conversion rates
- Play rates
- Click-through rates
- Engagement
- Viewer feedback
- Average completion rate
If a mobile page takes a time span of 3 seconds for loading, almost 55% users will likely move out from a page as determined by Google. SEO platforms need to provide load speeds metrics.
- Actionable Recommendations – Charging huge sum of money every month, SEO platforms must begin offering actionable recommendations for aptly explaining the reason of such costs. A SEO platform usually offers generic recommendations to users that they are already aware of such as a missed keyword from a headline. A sound SEO management tool is the one that empowers users to fabricate & examine structured data unswervingly on the SEO platform.
The SEO marketing software must be able to read the contents on the website pages along with recommendations for perfect title with keywords. By this, just a button will be needed for optimization.
- Zero Extra Charge – The best SEO platform is the one that is at the enterprise level and that does not charge extra dollars for fresh features. In fact, the incorporation of new features must be actually present in the SEO platform price tag as already the brands bear monthly costs. The platform will automatically become cost-prohibitive if there are additional fees.
- Real-Time Applications & Reporting – Irrespective of the type of SEO platform it is, the inclusion of the feature called data reporting based on synchronized data is a must. The SEO support must be extremely robust so that retailers can log in their application or in the platform even at the end of the year for attaining real-time data on the performance of SEO.
A true SEO optimizer will also be the one that offers real-time alerts to merchants and retailers for problems. These days, some platforms can be witnessed that are incorporating this capability.
- SERP Changes – It is the role of the third-party tools to observe the various transformations that take place in SERPs. This is one of those SEO measurement tools that keep the SEO managers engaged for monitoring purposes. But this New Year 2020 must witness the incorporation of this particular feature in SEO platform & it must be integrated in the system. In this way, the clients can keep a track of the changing SERPs as this will point out that Google is examining something. The platform can also display upcoming updates.
Wrapping it up
When looking for the most high quality & effective SEO rank tracking platform, the current market will offer you with many. But here there is a catch as you need to pick the finest SEO platform that can aptly empower you to apprehend and satiate the requisites of your customer. Along with technical metrics, it also must be able to help you with visibility, content optimization, and collaborative opportunities for team members, content analysis and a lot more.
