Do you want to get more Twitter followers, the honest and organic way? Then you’re going to want to check out this in-depth review of ManageFlitter, which is a popular Twitter marketing tool I’ve been using for a while.
If you’re not familiar with ManageFlitter, this tool helps you work smarter and faster on Twitter. For instance, you can:
- Sort your Twitter followers/following lists by a range of criteria
- Find new people to follow based on a number of advanced search functions
- Find out when most of your followers are online and schedule tweets appropriately with the PowerPost feature
- Track who unfollows you
- Manage multiple Twitter accounts
- Search for relevant accounts and tweets
- And much more!
Think of ManageFlitter as your ultimate secret weapon for Twitter marketing that pretty much does it all. Below, I’ll dig into some of these core features mentioned above, but before I do, let me open with a word of caution.
Yes, you could say that aspects of ManageFlitter help you automate your Twitter profile. And for some marketers, automation can be a scary word. You might have heard the horror stories of social media accounts getting shut down for relying too heavily on automation, or for generating activity that could be construed as spam-like behavior.
It happens. And people can certainly attempt to use ManageFlitter in a spam-like manner. However, as a long-time user of ManageFlitter, I have never, ever run into a problem.
How so? Well, I follow three simple rules when it comes to marketing automation tools:
- Don’t go overboard with any single tactic
- Be authentic and transparent about what you’re doing
- Have the right intentions in mind
For instance, I won’t follow a ton of people at once. That puts up a red flag on Twitter’s end. The exact number of accounts you can and should follow in a given session will vary based on a number of factors such as how old your account is, how many followers you have, how active you are, etc.
If you look at the ManageFlitter blog, you’ll see that they give the following advice when it comes to follow limits:
Every Twitter user is technically able to follow up to 1 000 Twitter accounts per 24 hours. We recommend that people only follow 100 users per day to avoid being flagged by Twitter for aggressive following or churn.
So there you go. Don’t follow more than 100 folks per day. That covers the first rule.
Secondly, you should never rely solely on a Twitter tool for your entire Twitter marketing strategy. If you’re not jumping into conversations as often as possible, and actively consuming and engaging with content on Twitter, you’re missing the bigger picture.
Lastly, don’t try to automate activity just for the sake of automating. If your intentions are to honestly connect with others, and spark conversations, then good job. You get it!
Okay, with those simple rules out of the way, let’s continue with our deep dive of ManageFlitter.
Probably the most popular aspect of the platform is the ability to follow exactly the right profiles, based on your marketing goals. After all, one of the best ways to gain traction on Twitter is to follow certain accounts, with the hopes that at least a majority of them will follow you back if your interests align.
In order to do this, you need to find the accounts that have the most in common with your brand, product, services, or industry. Furthermore, you need to filter out the inactive accounts, spam accounts, etc., so that you’re left with an ideal target audience to follow and engage with.
ManageFlitter allows you to do this by setting up a number of search parameters and filters in their Power Mode, which can be accessed from the Manage dropdown menu.
Once you’re in Power Mode (which is like an advanced search), click on Create Filter in the upper left, to begin setting up a new search.
There are over 35 different ways you can search or filter. No wonder it’s called Power Mode!
The search parameters and filters are set up in two sections, the Data Source section, and the Optional Criteria section.
Here’s how I would set up the Data Source section if I wanted to find Twitter users interested in inbound marketing:
As for the optional criteria, I recommend checking the following boxes:
- Profile image
- English (unless you’re looking for non-English profiles)
- Unlikely offensive (just a personal preference of mine)
- You never mentioned
- Never mentioned you
- You have never followed
Lastly, in the lower part of the Optional Criteria section, you’ll see some sliders. Here’s how I set mine up for this particular search:
Now, click Show Matches at the top, and once it finished processing, be sure to save this search and give it a unique name as well if you want to return to it in the future.
Once it finishes processing, you’ll see the results page with all the profiles that match your criteria. Pretty cool, yeah?
Now, you can begin following these accounts if you’d like, by clicking the Follow button to the left of the avatars.
You can also select multiple accounts at once if you want to process (follow) them later. To do that, check the Batch Select toggle on the right, click on the Select All Accounts button at the top of the list, and click on Follow Later text on the right:
And that is how you can follow just the right accounts with ease. Of course, there are many other ways to set up the search parameters and filters, so play around with them to see what works best for you.
Instead of just searching for keywords in account bios, you can target followers of other Twitter members. For example, another way I can (hopefully) find inbound marketers is to search for users who follow the @HubSpot account. It makes sense, right?
Moving on to the other side of the coin, unfollowing! Ugh. I don’t like unfollowing people on Twitter, and you probably don’t like it either, but in order to keep our following/follower ratio in check, it’s something we have to do from time to time.
There are a number of ways you can find out who you should unfollow. See the column on the left in the image below (in the blue box)? Those are some of the options.
Two of the most helpful are the Not Following Back list and the “Inactive” list.
For Not Following Back, you’re going to want to further order the list by the date you followed them. That way, you can see who has not followed you back after a long, long time of you following them. That sentence sounds weird, I know, but once you actually give it a shot, you’ll see what I mean.
Furthermore, if an account is inactive and hasn’t tweeted in a while, you might want to unfollow them to make room for more active accounts.
There is much more to this section, but that covers the basic concept. Unfollowing someone works pretty much the same as following someone, in terms of how you do it within the ManageFlitter interface. You can even use the Batch Select feature to speed it up.
Next up, we will explore ManageFlitter’s search functionality. We discussed search a little bit when looking at Power Mode, since you’re basically searching Twitter accounts over there.
There are a few other ways you can search Twitter from the ManageFlitter search page:
- Search for accounts
- Search for tweets
- Search your own account
For our example, let’s focus on the tweet search.
You can search by topic (or keyword) and/or location. For instance, here’s a search for #InboundMarketing tweets in any location:
Keep in mind, you’re only able to search through the most recent 1500 results for this keyword or phrase, or the last seven days worth, whichever is smaller.
You can follow the accounts that are associated with your tweet search just as you would follow any other account.
This is a great way to connect with people who are actually talking about the topics that are most relevant to you, so use it wisely!
Het, want a bonus tip? Once you’ve conducted a tweet search, try ordering the results by Influence to find some high-value Twitter members to connect with right away.
Moving on to another interesting tool, let’s look at PowerPost. This allows you to schedule out your Twitter content at the ideal time, based on your followers.
In a nutshell, “PowerPost helps you power up your posts by publishing them at the best time to be seen and replied to.” So, according to the screenshot above, the best time for me to send out a tweet is noon on a Tuesday.
Personally, I don’t use this feature very often, since I’m using ManageFlitter primarily for account management rather than content publishing, but it is still nice to check out every once in a while.
There’s much more to PowerPost and the entire Engagement dashboard, so be sure to explore it as you wish.
Lastly, we have analytics. What good is all this Twitter marketing if we can’t track what we’re doing?
Here’s a snapshot of what my account analytics dashboard looks like at a glance:
You can also get analytics data about specific words, hashtags, usernames, or websites, and can monitor them over time.
The analytics section is very powerful if you’re a data nerd, so check it out!
Now, you might be wondering, besides ManageFlitter, what other tools can be used for Twitter marketing?
I actually use both SocialBro and ManageFlitter currently, as they both have a few features that the other doesn’t have.
Commun.it is a solid tool as well, but more focused on actual engagement rather than account growth. And Followerwonk is nice, but since it is now owned by Moz, you can only get the Pro account as part of Moz Pro, which currently starts at $99 per month.
If I had to pick just one from this list, it would most likely be ManageFlitter.
As of this writing, ManageFlitter offers three main accounts:
- Freebie which is free (duh)
- Pro which starts at $12 per month
- Business which starts at $49 per month
Some of the features I discussed above can only be done with a Pro or Business account. But you can get a basic feel for the overall usefulness of ManageFlitter with the freebie plan, and if you see that you’re getting value out of it, you can always upgrade.
I’m currently on the Pro plan, and think it’s totally worth the price of a few Starbucks lattes every month. This is one of the few marketing tools that I use daily. But don’t take my word for it. Give ManageFlitter a try, and see for yourself.
That brings us to the end of this 2,000+ word review of ManageFlitter. Hopefully you’ll check it out if you’re looking for a robust Twitter marketing tool that pretty much does it all.
The only thing I wish they currently offered is a mobile app, which is probably somewhere in the pipeline (fingers crossed).
Before I hit publish on this post, there is one more important note I want to share. ManageFlitter is only a tool. And marketing is about much more than just tools. Refer back to the three rules I mentioned at the beginning of this post, and keep those rules in mind regardless of whichever tools you happen to be using.
If you found any value in this article, please share it. And feel free to leave a comment below or on Twitter with any thoughts or questions you may have. I’ll try to reply to each and every one.