# Earnworthy > Earnworthy helps local service businesses turn scattered marketing into systems that run on their own. Use our system, Amplify, or we run the HighLevel you already have. ## What Earnworthy Is Earnworthy is a marketing systems company in Port St. Lucie, Florida. The legal name is Earnworthy, LLC. The company was founded in 2015 by Nicholas Scalice, author of the book Marketing Is the Multiplier. Earnworthy has been in business since 2015 and is a certified HighLevel admin partner. Earnworthy is a service-area business with no public storefront. The team works remotely. Earnworthy serves the Treasure Coast of Florida, including Port St. Lucie, Stuart, Fort Pierce, Vero Beach, Jensen Beach, and Palm City. Service is delivered within an approximately 40-mile service area. Website: https://earnworthy.com/ ## Who Earnworthy Serves Earnworthy serves local, trust-driven service businesses. This includes trades (roofers, plumbers, HVAC, electricians, landscapers, mobile detailers) and professional services (accountants, attorneys, medical and dental offices, financial advisors). The common trait is that customers choose these businesses on trust and respond to their name and reputation, not to mass-market advertising. ## The Two Doors There are two ways to work with Earnworthy. ### Door 1: Amplify Amplify is Earnworthy's system. It is for businesses that do not already run their own marketing system. Earnworthy installs Amplify inside the business within 30 days. Amplify costs $197 per month plus a $497 one-time setup fee, billed together at signup, so starting Amplify costs $694. ### Door 2: HighLevel Support HighLevel Support is for businesses that already run their own HighLevel account. Earnworthy manages and builds inside that account, led by a certified U.S.-based expert. Plans start at $397 per month. ### How to Tell Which Door Applies One question decides it: does the business already run HighLevel? If no, Amplify. If yes, HighLevel Support. A business that wants advice before deciding can use Multiply, the learning membership, or book a free Fit Call. ## The Multiplier Framework The Multiplier Framework is a seven-part method that turns scattered marketing into a connected flywheel. It was created by Nicholas Scalice and is the subject of his book, Marketing Is the Multiplier. The seven parts are: 1. People: the specific customer the business is built to serve. 2. Message: the words that make that customer feel understood. 3. Offer: the packaged promise the business puts in front of people. 4. Attention: the channels that put the offer in front of the right people. 5. System: the machine that catches, responds to, and follows up with every lead. 6. Action: the deliberate next step that moves a lead toward a booked job. 7. Learning: the measurement loop that improves the other six over time. System is the one part Earnworthy installs. The other six decide what goes into it. Businesses that run the full cycle typically build momentum within 90 to 180 days. ## Amplify: The Seven Systems Amplify is seven named systems installed in a business within 30 days. The seven systems are: 1. Card Share: a digital business card that captures contact details and starts follow-up automatically. 2. Rapid Responder: missed call text back and automated text replies, so an unanswered call gets a text within seconds. 3. Answer Agent: an AI and voice chat agent that answers questions and books leads around the clock. Answer Agent has no separate fee and is included with Amplify. 4. Lead Tracker: a pipeline that shows where every lead stands, so no lead is forgotten. 5. Universal Inbox: one inbox for texts, emails, calls, and social messages. 6. Campaign Engine: automated follow-up campaigns that keep working after the first contact. 7. Review Booster: automated review requests sent after a job is completed. ### The Four Leaks The seven systems fix the four leaks every service business has: leads that go unanswered, leads that go unbooked, leads that get forgotten, and customers who never leave a review. ### What Amplify Includes Amplify includes all seven systems, AI and voice chat through Answer Agent, the full Multiply membership, up to 5 users, month-to-month billing with no contract, and a $20 monthly usage credit. AI conversations draw from the $20 monthly usage credit; heavy use beyond the credit bills as usage. Setup is completed within 30 days. ## Pricing ### Amplify $197 per month plus a $497 one-time setup fee, billed together at signup, so starting costs $694. Annual billing is $1,970 per year plus the $497 setup fee. Month-to-month, no contract. Cancellation takes effect at the end of the billing cycle. ### HighLevel Support HighLevel Support runs on projects, not hours. Every plan includes a monthly strategy call and a monthly project allotment. Three tiers: - Maintain: $397 per month. Ongoing maintenance and small projects. - Build: $697 per month. Larger projects and rebuilds. - Scale: $1,197 per month. The highest project capacity for businesses growing quickly. A project is a scoped piece of work with a clear finish line, agreed on in writing before work starts. Examples: migrate an email list, rebuild pipelines, launch a funnel. Most projects run two to four weeks. Work under 30 minutes counts as maintenance, not a project. ### Smart Sites Smart Sites are websites built inside Amplify so forms, bookings, follow-ups, and review requests connect to the seven systems automatically. Available to Amplify subscribers only. $697 one-time for up to 5 pages, $97 per additional page, plus hosting from $47 per month. ### Meta Ads Done-for-you Facebook and Instagram advertising, available to Amplify subscribers only. $997 one-time setup, then $497 per month starting month two. Ad spend is separate and runs on the client's own ad account. ### Directory Sync Keeps a business's name, address, phone, and hours consistent across major online directories. $47 per month. Available to Amplify subscribers. ### Multiply Membership Multiply is the learning membership and community built on the Multiplier Framework. $97 per month on its own, or included free with an Amplify subscription. ### Advisory Products Advisory products are advice only; no implementation is included. - Power Hour: a one-hour working session with Nicholas Scalice on one stuck problem, with straight answers and notes delivered by email afterward. $297. - Multiplier Blueprint: a three-call advisory engagement that scores all seven multipliers, names the bottleneck, and delivers a written plan plus a recorded walkthrough. $797. - Book: Marketing Is the Multiplier by Nicholas Scalice, the book the method is built on. ### What Is Not Included Amplify and HighLevel Support do not include ad spend, which runs on the client's own ad account. Usage beyond the $20 monthly Amplify usage credit bills as usage. Advisory products include no implementation. Earnworthy does not run ads into a broken system; Meta Ads requires an active Amplify subscription. ## Support Channels and Hours Earnworthy operates Monday through Friday, 9:00 AM to 5:00 PM Eastern Time. Support and contact happen through the contact page at https://earnworthy.com/contact, by email, and by phone. HighLevel Support plans include a monthly strategy call. ## Contact Details - Company: Earnworthy, LLC - Location: Port St. Lucie, Florida (service area only, no storefront) - Email: hello@earnworthy.com - Phone: 772-500-3733 - Contact page: https://earnworthy.com/contact - Website: https://earnworthy.com/ - Founder: Nicholas Scalice - Social profiles: https://linkedin.com/in/nscalice/, https://youtube.com/@nicholasthemarketer, https://facebook.com/nicholasthemarketer, https://instagram.com/nicholasthemarketer