On this episode, the one and only Seth Godin joins me to discuss his latest book called This Is Marketing.
In this episode, you’ll learn:
- What is Seth’s latest book about?
- How has marketing changed since Purple Cow?
- The pursuit of attention at the expense of truth
- How marketing is more than advertising
- And much more!
Tools and resources mentioned in this episode:
Connect with Seth:
Thanks for listening!
Growth Marketing Toolbox is a weekly podcast series exploring the greatest growth marketing tools and technology. You’ll hear candid interviews with the folks who make, market, and use these marketing tools.