On this episode we’re talking all about analytics tools for ecommerce with Lee L Kennedy, the analytics director at TLo ventures.
Lee L Kennedy is the Analytics Director at TLo Ventures. TLo advises direct-to-consumer ecommerce entrepreneurs, helping them scale and build self-sustaining business models.
In this episode, you’ll learn:
- Which metrics should you monitor for ecommerce brands?
- Which tools are most important?
- What is Klavio?
- And much more!
Tools and resources mentioned in this episode:
- TLo Ventures
- Lee’s previous episode on Growth Marketing Toolbox
- Google Analytics
- Google Tag Manager
- Google Data Studio
- Supermetrics on Growth Marketing Toolbox
- Coding is for Losers
Connect with Lee:
Thanks for listening!
Growth Marketing Toolbox is a weekly podcast series exploring the greatest growth marketing tools and technology. You’ll hear candid interviews with the folks who make, market, and use these marketing tools.