On this episode, a senior growth marketing manager from HubSpot shares how to acquire customers via content marketing.
Alex Birkett is a Sr. Growth Marketing Manager at HubSpot. Previously, he worked on growth at ConversionXL and LawnStarter. He’s obsessed with data and experimentation and how we can leverage data to make better marketing and product decisions. He lives in Austin, Texas, but spends roughly half the year living out of a suitcase and traveling.
In this episode, you’ll learn:
- What is the “surround sound strategy”
- How can marketers use content to generate leads
- What’s new with HubSpot
- And much more!
Tools and resources mentioned in this episode:
Connect with Alex:
Thanks for listening!
Growth Marketing Toolbox is a weekly podcast series exploring the greatest growth marketing tools and technology. You’ll hear candid interviews with the folks who make, market, and use these marketing tools.