On this episode, we explore the 2 things 90% of marketing agencies don’t do, and how they can help you double your ROI from content marketing.
Simon is the founder of Content Kite, a content marketing company that helps digital agencies increase their quality and number of leads through content marketing.
Simon has held content marketing roles for some of the largest digital publishers in Australia such as Mi9, Daily Mail, and MTV. He’s worked on content projects for major global brands such as L’Oreal, Nissan, BMW, Adidas, Disney, and Mondelez, to name a few. And he now runs Content Kite full time and hasn’t looked back since.
In this episode, you’ll learn:
- Common content marketing mistakes agencies and businesses make
- How to create a content marketing strategy
- Simon’s favorite content marketing tools
- 2 things you need to do to increase your ROI from content marketing
- And much more!
Tools and resources mentioned in this episode:
- Content Kite
- How to Create A Successful Cold Email Campaign – Content Kite
- Growth Marketing Toolbox 082: Visual Marketing Tools and Tactics w/ Snappa
- Voila Nobert
- Growth Marketing Toolbox 071: Email Outreach with Mailshake
- Growth Marketing Toolbox 079: How Ahrefs Improves Your Marketing and SEO
- Content Upgrades by Audience Ops
- Thrive Leads
- Free Ebook: 10 Tools to Grow Your Social Media Following
- Growth | Email Course: ROI Content Marketing
Connect with Simon and Content Kite:
Thanks for listening!
Growth Marketing Toolbox is a weekly podcast series exploring the greatest growth marketing tools and technology. You’ll hear candid interviews with the folks who make, market, and use these marketing tools.