Buzzwords. They’re everywhere, and marketers love to use them. We’re all about “synergy,” “storytelling,” “big data,” and all that good stuff. Or at least you’d think so, based on how often we throw around such words. Well, in this article I want to take two such buzzwords, and break them down to show you exactly what they mean for
Inbound marketing can be a very powerful method for turning strangers into customers and promoters of your business, organization, or brand. If you’re not already familiar with inbound marketing and the inbound methodology, I urge you to take a look at HubSpot’s overview. They do an excellent job of explaining the four marketing actions that
If you’re a marketer in 2014, you should strongly consider having a blog of your own to call home. If you already do, great (as long as you’re keeping it active). But if you’re not already blogging, you should seriously consider starting. It’s more important than you think, and in this article, I’ll share seven
At one point or another, you’ve most likely heard that “content is king,” or that great content is the supreme element of an inbound marketing campaign. While these statements have much truth to them, they provide a false sense of security that great content is the solution to any marketing problem. The reality is, while compelling content is
These days, it’s so easy to become a “marketer.” You can get started on Google’s Adwords platform in a matter of minutes. You can whip up a Facebook advertising campaign in no time at all. There are countless display advertising networks that are just waiting to take your money. However, for the typical small business owner
You’ve probably heard a lot about personal branding in recent months. It is the concept that you and I should marketing ourselves and our careers as a brand. But you probably already knew that. What I want to share with you in this article is the idea that personal branding is no longer just something we do to boost
