If you’re a marketer in 2014, you should strongly consider having a blog of your own to call home. If you already do, great (as long as you’re keeping it active). But if you’re not already blogging, you should seriously consider starting. It’s more important than you think, and in this article, I’ll share seven
Blogging on a regular basis is one of the very best things you can do to increase traffic to your website, improve your search rankings, and build awareness around your brand. However, the content you create on your blog doesn’t have to exist in a vacuum, In this article, I will outline six of my
This article cuts to the core of what Earnworthy is all about, which is helping you increase your marketing productivity. What does that mean? Well, the marketing landscape is constantly evolving. Additionally, it is a very competitive landscape. In order to stand out from the competition, you’re going to need to have an edge on
Meetings. We either love them or hate them. Especially in the marketing industry, meetings can bring us great joy as we let our creativity run wild, or they drain the energy out of us as we sit through an eternity of boring PowerPoint slides. But like it or not, meetings have an important place in every
At one point or another, you’ve most likely heard that “content is king,” or that great content is the supreme element of an inbound marketing campaign. While these statements have much truth to them, they provide a false sense of security that great content is the solution to any marketing problem. The reality is, while compelling content is
One of my biggest peeves with social media—especially Twitter—is that people post way too many links and not enough conversation-starters. I’ve certainly been guilty of this many times. This behavior has turned Twitter into what some folks call a “link farm.” All we see is link after link, which does nothing to keep us engaged
One of the things I like most about digital marketing is that I can work from practically anywhere. A few years ago, all you needed was a laptop and an Internet connection. Nowadays, you can do a fair majority of your marketing work directly from a smartphone. With that being said, I’d like to point out a few
It’s not every day that I can say an app has completely changed the way I work. However, when it comes to managing my email inbox, Boxer has done just that. It’s up there with Evernote, Pocket, and Fantastical as one of my favorite productivity apps of all time. If you haven’t heard of Boxer yet, you will
