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GMT 126: Winning with YouTube Ads

On this episode, we explore the big YouTube problem, why so many companies fail with youtube advertising, and what it takes to win.

John got his start working at Google on the AdWords team. While there, John saw a gap between the average company’s advertising goals and their actual ability to leverage paid traffic. John has personally managed over $5 million dollars in ad spend, consulted on another $20 million dollars, helped clients raise Series A funding, and implemented tracking and analytics systems to understand which marketing channels are driving results for their businesses.

In this episode, you’ll learn:

  • How to win with YouTube Ads
  • New YouTube advertising features to explore
  • Marketing tools to explore
  • And much more!

Tools and resources mentioned in this episode:

Connect with AdSkills:

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GMT 277: Optimize Your Ads

On this episode, the VP of Marketing for Creatopy joins me to discuss actionable tips on optimizing your ad campaigns in 2023.

GMT 276: Email Marketing Trends

On this episode, learn what’s working today with email marketing from a globally-recognized digital agency that was established in 1999.

GMT 274: Ready for GA4?

On this episode, the co-founder and CEO of CallTrackingMetrics Todd Fisher joins me to discuss what marketers need to know to get prepared for Google Analytics 4.

About the Podcast

Growth Marketing Toolbox is a weekly podcast by Nicholas Scalice exploring the best growth marketing tools and technology. You’ll hear candid interviews with the folks who make, market, and use these marketing tools.

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