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GMT 193: Creating a Content Goldmine with Podcasts

On this episode, learn how podcasting can be a powerful content goldmine for marketers, and exactly what you need to do to repurpose podcast content for maximum reach.

Jaclyn Schiff is the founder of PodReacher, a service that transforms podcast episodes into articles. Previously, she worked as a journalist in Washington, DC and Chicago. She has served as Director of Communications for an association for global health researchers, and as a writer, she’s been published at NPR, The Huffington Post, NBC News, and more.

In this episode, you’ll learn:

  • How to get started podcasting
  • How to create more content from each podcast episode you make
  • Which marketing tools Jaclyn recommends
  • And much more!

Tools and resources mentioned in this episode:

Connect with Jaclyn:

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GMT 274: Ready for GA4?

On this episode, the co-founder and CEO of CallTrackingMetrics Todd Fisher joins me to discuss what marketers need to know to get prepared for Google Analytics 4.

About the Podcast

Growth Marketing Toolbox is a weekly podcast by Nicholas Scalice exploring the best growth marketing tools and technology. You’ll hear candid interviews with the folks who make, market, and use these marketing tools.

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