Ah, the age old question for anyone involved in marketing: What should I focus on? These days, there are so many subsets of marketing, it is difficult to even wrap your head around them all. We have social media marketing, inbound marketing, content marketing, search engine marketing, email marketing, direct marketing, usability, conversion optimization, paid media
Chances are that you are incapable of doing everything yourself – no matter how hard you try. You might need someone to help you with some graphic design, perhaps you want someone to develop a brand-new WordPress layout, or maybe you just need a virtual assistant who is going to help you stay on track while
Freelancing is gaining in popularity worldwide for several reasons. Here in the United States, the job market has been slow to recover in recent years and the federal and state unemployment benefits are being eradicated overnight. But there are also many currently employed people of very reputable companies who have also chosen to leave the
The face of business is constantly changing. The only way to succeed is to not only stay on top of these changes, but to position yourself one step ahead of them. While everyone else is writing about the biggest business trends of 2014, I’m already thinking about 2015. How will we do business two, four,
