Tag: content marketing

Growth Strategy

3 Ways Your Blog Content is Similar to Halloween Candy

It’s that time of year when businesses are trying to add pumpkin spice to pretty much every food and drink imaginable and Halloween shops are taking up space in old Blockbuster Video buildings. What does this have to do with marketing you say? Nothing. However, when walking by a shelf of Halloween candy earlier today, it occurred to me that there is one

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Growth Strategy

Why Inbound Marketing Works

Have you ever Googled something and started to scroll through the result pages? Of course. Most probably you looked at the first three to five results, read the title, the small description about it, bolded words or phrases you had entered in your search bar and then … there it is! You found exactly the page you

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Tactics

3 Ways to Discover the Hottest Blog Topics in Your Niche

Coming up with a great idea for your next blog post is not easy. Sure, you could write about some plain, boring old subject that you know really well, but that’s not going to get any traction. What you need is a system that allows you to discover the best blog topic ideas before you even write the

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Tactics

7 Reasons Why You’ll Read This Blog Post

Not every blog post is worth your time and attention. So why did you decide to read this one? Unless you were just randomly clicking around on the screen, something about the headline caught your interest. But a headline alone is not enough to make us read the actual content of a blog post. So, in this

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Strategy

Why Your Brand Needs Attention Rather than Awareness

Buzzwords. They’re everywhere, and marketers love to use them. We’re all about “synergy,” “storytelling,” “big data,” and all that good stuff. Or at least you’d think so, based on how often we throw around such words. Well, in this article I want to take two such buzzwords, and break them down to show you exactly what they mean for

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Tactics

What to Do When Your Social Media Campaign Isn’t Working

In this article, I want to explore why many “social media” campaigns run by brands of all sizes are not very social at all. They’re merely loud, annoying, look-at-me bursts of promotional nonsense. And if your brand is doing something like that, by pushing out content on social channels without really getting social, you’re probably not seeing the results you wanted.

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Tactics

6 Creative Ways to Repurpose Your Blog Posts

Blogging on a regular basis is one of the very best things you can do to increase traffic to your website, improve your search rankings, and build awareness around your brand. However, the content you create on your blog doesn’t have to exist in a vacuum, In this article, I will outline six of my

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Want to steal our marketing process?

Discover exactly which steps we take with each new project, and how you can systematize your marketing efforts.

Want to steal our marketing process?

Discover exactly which steps we take with each new project, and how you can systematize your marketing efforts.