Meetings. We either love them or hate them. Especially in the marketing industry, meetings can bring us great joy as we let our creativity run wild, or they drain the energy out of us as we sit through an eternity of boring PowerPoint slides. But like it or not, meetings have an important place in every… [Read More]
At one point or another, you’ve most likely heard that “content is king,” or that great content is the supreme element of an inbound marketing campaign. While these statements have much truth to them, they provide a false sense of security that great content is the solution to any marketing problem. The reality is, while compelling content is… [Read More]
One of my biggest peeves with social media—especially Twitter—is that people post way too many links and not enough conversation-starters. I’ve certainly been guilty of this many times. This behavior has turned Twitter into what some folks call a “link farm.” All we see is link after link, which does nothing to keep us engaged… [Read More]
One of the things I like most about digital marketing is that I can work from practically anywhere. A few years ago, all you needed was a laptop and an Internet connection. Nowadays, you can do a fair majority of your marketing work directly from a smartphone. With that being said, I’d like to point out a few… [Read More]
It’s not every day that I can say an app has completely changed the way I work. However, when it comes to managing my email inbox, Boxer has done just that. It’s up there with Evernote, Pocket, and Fantastical as one of my favorite productivity apps of all time. If you haven’t heard of Boxer yet, you will… [Read More]
